Target audience: The target audience for this film is I would say was late teens and adults, this is due to the font that is used and the colour implies violence which due to regulation is nowadays associated with mature teens and older, although the picture itself gives off a more creepy feel, this may mean that the audience who watch this may be looking to be scared by the film psychologically rather than through gore, therefore the red may only be there to imply moderate violence. Also Leonardo Di Caprio is associated with more mature films as well so the actor helps to attract the audience. the style of writing and the colour and picture also help to create a thriller look to the cover, and so this will help attract an audience who watch thriller films. Leonardo Di Caprio is also an actor who teenage girls will be attracted too therefore this also enforces the target audience as being for more mature teens. The coat that Leonardo is wearing is usually associated with detectives, this may mean that it is a film where something has to be solved meaning the audience may play a more active role in the film rather than being passive to its content and storyline.
Genre: You can see instantly from the front cover that this is a film magazine, the title "total film" makes this blatant, and also anybody who watches film will recognise the actor Leonardo Di Caprio and the film "AVATAR". The main image is of the main character of the film in "Shutter Island" which by the way the it is being portrayed I would deem as a psychological thriller, as the mist doesn't imply excessive violence but it does give a creepy feel to the cover. The red colour scheme mixed with the misty blue also gives a thriller feel, as it implies blood and violence but along the more psychological lines, due to the mist and the connotations that come with it such as fear and the "unknown".
Narrative: The magazine does not give to much of the film away except the genre which is implied through the picture and the colour scheme, also the actor shows that the film is of a high budget as the actor may be considered an A-Lister. The jacket worn by Leonardo would be associated with a detective so therefore this may show the audience that the film is about solving a problem of some sort. The magazine also gives an idea of the setting of the film with the phrase "Leo takes over the asylum" this shows me two things:
1. The film is set in an asylum, the connotations that come with that tend to be people who suffer from psychological problems, this can be linked with the genre being a psychological thriller.
2. The article within the film may be looking at Leonardo Di Caprio role within the film as the abbreviation of his name "Leo" implies that the magazine and the actor have become close, maybe even friends.
Representation: Leonardo Di Caprio seems to be portrayed as a sort of detective implying that the film may have some action within it, as these are the roles he normally plays. Leonardo normally plays a "Good Guy" roles within films but his facial expressions give him a sort of "bad boy" image, this could be implying that he is a sort of rogue cop, especially when looked at alongside the detective coat and police badge.
Media language: the magazine is very conventional as it has the masthead at the top in a large font, but the majority of the magazine is taken up by the picture of the film. The title of the film that is the main heading has a larger font and also the font of the headings suits the type of genre the film is.
There is also a smaller picture of the film avatar but even this is inferior to the shutter island picture and it is surrounded by a border that fits the style of the main film, implying that Shutter Island is more important in this weeks issue of the magazine.
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